Pay-Per-Click

Pay-Per-Click (PPC)

Another way to appear on the search engines' first page of results is to run a PPC campaign, also known as "paid listings". These are effectively advertisements that appear to the right, or above, the organic search results.

What are the benefits of a PPC campaign?

• Like the Organic listings, PPC is based on targeting specific keywords - your ads only appear for those keywords, so you can choose the most suitable and accurate terms to advertise your products and services.
• You can control your costs per visitor at all times - you can set daily maximum spends, and the amount that you are willing to pay per click.
• You only pay for the visitors that actually click on your adverts.
• You can track the conversion rates of your visitors, and see which ads deliver the most qualified visitors.
• Having your site appearing in both the organic and the paid listings reinforces your brand and position in the market.
• You can run specific campaigns that relate to specific promotions, for example a Christmas sale promotion.
• You can use it to trial keywords to target using SEO - before investing in an SEO campaign for a given keyword, a PPC campaign can tell you if it's a keyword worth targeting.