Online Marketing Europe 2007 - Summary
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The first thing that struck me was how over-subscribed some of the presentations were - people were sitting in the aisles. So, SEM has gained a higher profile here in Spain, and the audience has become better educated.
One presentation, by a company that shall remain nameless, was basically nothing more than a pitch for link buying/selling. They were grilled by the audience, and I imagine the presence of a Google rep will lead shortly to their business being pulled out from under them.
There was a lot of interest in SEO and PPC tactics, both from competitors looking for new tips and prospective clients looking to learn how to choose an SEO.
Movement in the exhibitors area was painfully slow. SEMPO were there, although they didn’t seem to really know why - they’re attempting to become a point of reference for SEM professionals, not realising that WebMasterWorld etc do it so much better. Still, a suit-and-tie front to the SEM world could be useful for prestige…
There were other analytics-based companies, struggling to explain why their products were better than Google’s freebie. And failing.
Then there were the media-buying companies, mobile marketing companies, and the email marketing companies. Difficult sectors to push, as results are difficult to judge and the associated costs are high - an area to watch, but I’m not ready to jump in yet.
The most movement seemed to circulate around the JuegaTuSuerte stand, and not just because of the free food and drink! Marketed by Fortuna Media, they are online entertainment company (think Bingo) providing white-label branding onto their hugely succesful platform - a great way to monetise traffic if you have the right audience.
Conclusions?
Clearly the SEM world in Spain is moving forward, there’s a lot of interest, and finally I got to grips with the Spanish SEO terminology!
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