Writing quality original content
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We all know “content is king”, but how good are we at producing that content? Here’s some good links:
A cheap web hosting deal is not a good one even if it is offering free web design templates. Instead pay a bit more but go for names like ipowerweb or easycgi only.
Why do I do consulting, when I have my own projects?
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Like many Web Marketing consultants, I divide my time between my own projects and consulting. Keeping the right balance is essential, and sometimes I ask myself the above question. There are several honest answers, in no particular order:
- I’m a nice guy, and I like helping people out. If I can help you succeed, I feel good - and even better if you pay me!
- Consulting cash today is sometimes better than potential cash returns tomorrow.
- I go insane staying at home constantly - I like to have the occasional client to get me out of the house and have new topics to talk about!
- Looking at a new business makes me think of new things - and new things often leads to new projects which lead to new cash
- Other people’s projects have other challenges, learning from them improves my own capabilities.
I learnt the need to diversify the hard way - I relied to heavily a passive revenue stream (well, more of a river) that suddenly dried up. Diversification means more work (surely the anti-thesis of old-school SEO?!?), but the rewards are more stable.
Social Networks - your new friends
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Looks like 2007 is the year of Social Networks, everybody’s talking about them and everybody’s joining them…well, anybody who’s anybody anyway, looks like I’m a little late to the party. But hey, I’m here now, and I brought bubbles!
So, the question is HOW do you get involved? ClickZ wrote a good introductory post on this, summarising the steps to get involved. My even shorter summary would be “Get Involved”!
The basics of search engine optimization exact that everything from the web design to the plans like ppc should be optimized. Only then can one do optimized advertising.
Barcelona Internet Marketing
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Yes, I’ve finally got round to setting up something remotely resembling a “proper” site. Ok, it needs work, but it’s better than a holding page! Now, the next step is of course to make sure that we rank for “Barcelona Internet Marketing“, nothing like being number 1 for your own name…game on!
Is SEO dead?
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I don’t believe that SEO is dead, but SEO in a vaccum will be dead at some point in the not too distant future. Smart SEOs have already begun moving towards a more holistic web marketing approach. One facet of this is the whole notion of Social Media Optimization, but there are other aspects including old fashioned PR and media relations.
This will be increasingly viewed as part of a bigger picture, that includes developing a matching content strategy. Your web marketing strategy will match up with a content plan with the needs of your prospective customers and your web promotional plan by necessity. It will be the best way to build your web business for the future. And I bet more and more SEOs will be calling themselves Web Marketers in the near future.
A word from Matt Cutts
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There’s a fork in the road, and people can think hard about whether they’re optimizing for users or whether they’re optimizing primarily for search engines. And the sort of people who have been doing “new” SEO, or whatever you want to call it — that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz — those sorts of sites naturally attract visitors, attract repeat visitors, attract backlinks, attract lots of discussion. Those sorts of sites are going to benefit as the world goes forward.
From an interview with Gord Hotchkiss published at Search Engine Land.