Why do I do consulting, when I have my own projects?
Posted by admin
Like many Web Marketing consultants, I divide my time between my own projects and consulting. Keeping the right balance is essential, and sometimes I ask myself the above question. There are several honest answers, in no particular order:
- I’m a nice guy, and I like helping people out. If I can help you succeed, I feel good - and even better if you pay me!
- Consulting cash today is sometimes better than potential cash returns tomorrow.
- I go insane staying at home constantly - I like to have the occasional client to get me out of the house and have new topics to talk about!
- Looking at a new business makes me think of new things - and new things often leads to new projects which lead to new cash
- Other people’s projects have other challenges, learning from them improves my own capabilities.
I learnt the need to diversify the hard way - I relied to heavily a passive revenue stream (well, more of a river) that suddenly dried up. Diversification means more work (surely the anti-thesis of old-school SEO?!?), but the rewards are more stable.
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