Video Search getting clever
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Looking Inside Video
Video search engines are starting to look inside the video itself. Here are some of the things that were mentioned during the SES San Jose session:
1. Detecting flesh tones to find adult content
2. Checking for audio match with the sound track
3. Logo detection
4. Face detection
5. Object detection
6. EveryZing generates a transcript from the audio
7. On screen text recognition
It will be fascinating to see how this marketplace unfolds. As broadband usage expands, and as more and more people become aware of the quality and quantity of videos which are available, this market will continue to grow. As video search engines get better and better at looking inside videos, the quality of their results will improve. Clever stuff!
In internet marketing, everything from the hosting service to the marketing moves matter. Plans like pay per click do help, but cannot make up for a disastrous web design.
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