Video Search getting clever
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Looking Inside Video
Video search engines are starting to look inside the video itself. Here are some of the things that were mentioned during the SES San Jose session:
1. Detecting flesh tones to find adult content
2. Checking for audio match with the sound track
3. Logo detection
4. Face detection
5. Object detection
6. EveryZing generates a transcript from the audio
7. On screen text recognition
It will be fascinating to see how this marketplace unfolds. As broadband usage expands, and as more and more people become aware of the quality and quantity of videos which are available, this market will continue to grow. As video search engines get better and better at looking inside videos, the quality of their results will improve. Clever stuff!
In internet marketing, everything from the hosting service to the marketing moves matter. Plans like pay per click do help, but cannot make up for a disastrous web design.
A word from Matt Cutts
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There’s a fork in the road, and people can think hard about whether they’re optimizing for users or whether they’re optimizing primarily for search engines. And the sort of people who have been doing “new” SEO, or whatever you want to call it — that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz — those sorts of sites naturally attract visitors, attract repeat visitors, attract backlinks, attract lots of discussion. Those sorts of sites are going to benefit as the world goes forward.
From an interview with Gord Hotchkiss published at Search Engine Land.