http://www.barcelona-internet-marketing.com/blog Internet Marketing, Tapas, and Cava Tue, 13 May 2008 10:48:17 +0000 http://backend.userland.com/rss092 en Discussion on SEOMoz on an article written by Rand Fishkin How to use Google website optimiser 10-step guide to optimising your landing page by Copyblogger - excellent how-to guide, plus worthy comments More landing page tips from Digital World http://www.barcelona-internet-marketing.com/blog/2008/05/13/20-resources-for-landing-pages/ Getting traffic is not the be-all and end-all of the SEO game: you've also got to do something useful with that traffic. If your conversion rates are low, check out this post on 50 Ways Your Web Site Is Discouraging Conversions — and How to Fix It http://www.barcelona-internet-marketing.com/blog/2008/04/12/are-you-doing-your-best-to-convert-your-traffic/ Join local chambers of commerce, they should link to you, and they are usually linked to by .gov sites and .edu sites. Write articles for the local chamber and they will link to you. Rent a managed server and offer to host nonprofits for free or at a deep discount, ... http://www.barcelona-internet-marketing.com/blog/2008/02/29/101-left-field-ideas-for-link-building/ Looking Inside Video Video search engines are starting to look inside the video itself. Here are some of the things that were mentioned during the SES San Jose session: 1. Detecting flesh tones to find adult content 2. Checking for audio match with the sound track ... http://www.barcelona-internet-marketing.com/blog/2007/09/14/video-search-getting-clever/ Many thanks to Mashable for the guts of post, I'm duplicating it here for my own reference! Being unproductive on the web is easy: click over to YouTube, surf Facebook profiles or go on a Wikipedia binge for a couple of hours. But thanks to the many free and useful ... http://www.barcelona-internet-marketing.com/blog/2007/06/22/online-productivity-toolbox-30-resources-to-get-things-done/ Ever asked yourself what would search be like without Google? Well, take a look at the new 3-column search at www.ask.com (doesn't appear to be live as yet on regional versions, just www). Once you've submitted your search query, you get a very interesting perspective on what to do next. - On ... http://www.barcelona-internet-marketing.com/blog/2007/06/06/askcoms-new-search/ SEOMoz have posted a great video clip explaining link-baiting, both the logic and the process. Link-baiting : it's about adding useful content to your site, and if others judge it useful, you get the link-lurve! http://www.barcelona-internet-marketing.com/blog/2007/04/23/link-baiting/ I've finally got around to checking out StumbleUpon, in a few spare moments before catching a plane back to Barcelona. It's an interesting concept, and a novel way to browse the web. Using this social networking site, or "stumbling", takes you from person to person - either randomnly, or according ... http://www.barcelona-internet-marketing.com/blog/2007/04/10/stumbleupon/ We all know "content is king", but how good are we at producing that content? Here's some good links: Catchy titles Conceptually unique content Fewer words Clear writing Put it all together A cheap web hosting deal is not a good one even if it is offering free web design templates. Instead pay a bit more ... http://www.barcelona-internet-marketing.com/blog/2007/03/21/writing-quality-original-content/ Like many Web Marketing consultants, I divide my time between my own projects and consulting. Keeping the right balance is essential, and sometimes I ask myself the above question. There are several honest answers, in no particular order: I'm a nice guy, and I like helping people out. If I can ... http://www.barcelona-internet-marketing.com/blog/2007/03/21/why-do-i-do-consulting-when-i-have-my-own-projects/